Our Advantage

We are your partner.

To ensure the results are understood, accepted, and implemented by everyone, we work with your whole team – you, your staff, your stakeholders AND any outside agencies involved in the process.

We know research.

We understand and conduct all types of marketing research (qualitative, quantitative; primary, secondary; online, telephone, in person) and we communicate in plain English what the research data tells us.

We deliver strategies that work.

Keeping and growing your customer base, developing positioning and branding, boosting profitability, creating new products, launching products quickly, targeting new growth segments – all require nimble strategies. Our deliverable is a full report that outlines your next steps and clear, well-founded business and marketing strategies to get you from where you are today to where you want to be.

We are a team of experienced marketing and research professionals.

Your account will be handled personally by either Pat McBurnette (President) or Sue L. Symons (Founder/Senior Strategist), leading a team of seasoned practitioners.