Why Do I Need Marketing Research?
Marketing research enables you to better know, understand, and respond to your customers as well as to recognize your place in the market and be aware of trends affecting the market and your business. With that information, you can:
- Grow your customer base
- Boost profitability
- Improve customer loyalty through better customer service
- Find and target new growth segments
- Create, test, and launch successful new products
- Develop or refine your positioning or branding strategy
- Confirm that your communication strategies and advertising are working